Online store for a Moldovan retailer

Starting point

The retailer sold through a physical shop and a Facebook page. Orders were written down by hand, and the stock shown online almost never matched the warehouse.

The solution

• A bilingual store with separate URLs for Romanian and Russian and hreflang configured correctly.

• Card payment through the local processor plus a cash-on-delivery option.

• Zone-based delivery pricing for Chișinău and the rest of the country.

• Product import from the inventory file, run automatically overnight.

• Category pages with their own copy, written for the searches customers actually run.

The SEO outcome

Category structure, separately written descriptions per language and Product structured data made category pages the main source of organic traffic, ahead of the homepage.

Administration

The client's team adds products, changes prices and publishes articles without us. We stay involved monthly for security updates and functional changes.