B2B catalogue for an industrial distributor

The problem

Orders arrived by email and telephone. Every customer had a negotiated price list kept in a separate file, and sales agents checked stock by calling the warehouse. A new customer sometimes waited a full day for a price confirmation.

What we built

• A catalogue of more than 12,000 items, with technical attribute filters and search by manufacturer code.

• Company accounts with multiple users and separate purchasing and approval roles.

• Contract price lists applied automatically at sign-in.

• Quick ordering by uploading a file of codes and quantities.

• One-click reordering from order history.

ERP integration

Stock and pricing synchronise every five minutes over the API, with a retry queue for the moments the ERP does not respond. Orders placed online enter the ERP directly as documents, with no manual re-entry.

SEO

Every category received its own description and Product structured data, in Romanian and Russian. The migration from the old site used permanent redirects so existing rankings were preserved.