API and system integrations

A successful integration shows up as nobody copying data between systems any more. A failed one shows up as somebody checking manually, every morning, whether the sync actually ran.

What we connect most often

• Online store with an ERP or inventory system, for stock and pricing.

• Forms and leads with a CRM: HubSpot, Pipedrive, Salesforce or a bespoke one.

• Invoicing and accounting, including local systems in Moldova and Romania.

• Payment processors: Stripe, PayPal and local banks.

• Couriers and logistics, with label generation and shipment tracking.

• E-signature, transactional email and messaging platforms.

How we build an integration that holds

1. Establish the source of truth for every field; without it, any sync produces conflicts.

2. Document field mapping and transformation rules in a document the commercial side can also read.

3. Handle failure explicitly: retry with backoff, an error queue, an alert to a named owner.

4. Guarantee idempotency: the same message received twice does not create two orders.

5. Test on a separate environment with realistic data before touching production.

When we recommend a middle layer

Once you connect more than three systems, point-to-point integrations quickly become a web nobody can maintain. At that point we build an integration layer with clear contracts, so replacing one system does not mean rewriting every other connection.

No-code automation, where it is enough

For simple flows we use n8n or Make; they cost less and the internal team can change them. We move to custom code when volume, error handling or audit requirements exceed what an automation platform can offer.